10 Ways to Boost the Impact of Your Research: A case study in campaign marketing
Howie, J., & Ferrier-Watson, A. (2020). 10 Ways to Boost the Impact of Your Research: A case study in campaign marketing. Marketing Libraries Journal, 4(2), 3–20.
Permanent Research Commons link: https://hdl.handle.net/10289/13847
There is work to do in raising both the awareness and credibility of libraries as partners in the research lifecycle. However research reveals that often library marketing activities are not strategic, integrated or well-grounded in market research. This case study explores a campaign entitled “10 Ways to Boost the Impact of Your Research”. What began as a resource was developed into an integrated series of promotional activities culminating in a 10-week email marketing campaign. This article briefly explores the literature, outlines the goals of the campaign, the processes involved in its implementation, and describes how it was evaluated.
Copyright: © 2020 Howie & Ferrier-Watson. This is an open access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike License (CC BY-NC-SA), which permits unrestricted non-commercial use, sharing, adapting, distribution, and reproduction in any medium, provided the original author and source are credited
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