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      Swipe, scroll, add-to-cart: a case study of e-commerce gallery designs for small screen devices

      Vanderschantz, Nicholas; Sijnja, Nicole
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      Swipe Scroll Add-To-Cart a case study of e-commerce gallery de.pdf
      Published version, 982.9Kb
      DOI
       10.21606/drs.2020.158
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      Vanderschantz, N., & Sijnja, N. (2020). Swipe, scroll, add-to-cart: a case study of e-commerce gallery designs for small screen devices. In DRS2020: Synergy (pp. 2065–2082). Brisbane, Australia: Design Research Society. https://doi.org/10.21606/drs.2020.158
      Permanent Research Commons link: https://hdl.handle.net/10289/13972
      Abstract
      With significant increase in mobile online shopping the design of user experiences that promote purchaser decisions and increase sales is highly desirable to retailers and their marketing and digital production companies. Surprisingly little investigation into the usability of product galleries is available to guide the design of product listing pages for e-commerce websites, especially those websites viewed on small screen devices. Our research takes a synergistic view of the design and usability literature and provides a visually guided case study of e-commerce websites on mobile devices. We offer initial guidance to designers based on the insights from a heuristic analysis of current design trends of e-commerce websites viewed on a mobile device.
      Date
      2020
      Type
      Conference Contribution
      Publisher
      Design Research Society
      Rights
      This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
      Collections
      • Computing and Mathematical Sciences Papers [1441]
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