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dc.contributor.authorWang, Ouen_NZ
dc.contributor.authorDe Steur, Hansen_NZ
dc.contributor.authorGellynck, Xavieren_NZ
dc.contributor.authorVerbeke, Wimen_NZ
dc.date.accessioned2021-03-16T23:29:15Z
dc.date.available2021-03-16T23:29:15Z
dc.date.issued2015en_NZ
dc.identifier.citationWang, O., De Steur, H., Gellynck, X., & Verbeke, W. (2015). Motives for consumer choice of traditional food and European food in mainland China. Appetite, 87, 143–151. https://doi.org/10.1016/j.appet.2014.12.211en
dc.identifier.issn0195-6663en_NZ
dc.identifier.urihttps://hdl.handle.net/10289/14181
dc.description.abstractThe demand for European (-style) foods in mainland China has been increasing dramatically during the last decade. Nevertheless, European food producers often appear to be not capable to fully exploit this huge market potential, partially due to the competition with traditional (Chinese) foods. This study examines the determinants of mainland Chinese consumers' choice of traditional food and European food. A web-based survey was administered with 541 consumers from two cities: Shanghai and Xi'an. Thereby, the Food Choice Motives model, predominantly used thus far in a European or developed context, is applied to mainland China in order to address the lack of knowledge on food motives of its consumer market and to detect associations between these motives, attitudes, and purchase intentions. Factor analysis resulted in a new Food Choice Motive construct that is considered more appropriate within the context of mainland Chinese consumers, encompassing six dimensions: Health concern, Time or money saving, Sensory appeal, Availability and familiarity, Mood and Food safety concern. Path analysis demonstrated that Time or money saving was negatively associated with attitude toward traditional food on the one hand and purchase intentions toward European food on the other hand. Availability and familiarity had a positive association with attitude toward traditional food. Mood was a positive factor driving attitude toward European food. For both food types, Sensory appeal and Attitude were positively linked to purchase intentions. Furthermore, Mood was negatively linked to the purchase intention toward traditional food in Shanghai. Food safety concern was positively associated with attitudes toward traditional food in Xi'an.
dc.format.mimetypeapplication/pdf
dc.language.isoenen_NZ
dc.publisherElsevieren_NZ
dc.rights© <2015>. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectScience & Technologyen_NZ
dc.subjectLife Sciences & Biomedicineen_NZ
dc.subjectBehavioral Sciencesen_NZ
dc.subjectNutrition & Dieteticsen_NZ
dc.subjectChinaen_NZ
dc.subjectConsumeren_NZ
dc.subjectTraditional fooden_NZ
dc.subjectEuropean fooden_NZ
dc.subjectFood choice motivesen_NZ
dc.subjectPath analysisen_NZ
dc.subjectREPUBLIC-OF-CHINAen_NZ
dc.subjectATTITUDESen_NZ
dc.subjectQUESTIONNAIREen_NZ
dc.subjectCONVENIENCEen_NZ
dc.subjectPRODUCTSen_NZ
dc.subjectBEHAVIORen_NZ
dc.subjectPURCHASEen_NZ
dc.subjectTAIWANen_NZ
dc.subjectMODELen_NZ
dc.subjectCONSUMPTIONen_NZ
dc.titleMotives for consumer choice of traditional food and European food in mainland Chinaen_NZ
dc.typeJournal Article
dc.identifier.doi10.1016/j.appet.2014.12.211en_NZ
dc.relation.isPartOfAppetiteen_NZ
pubs.begin-page143
pubs.elements-id227220
pubs.end-page151
pubs.publication-statusPublisheden_NZ
pubs.volume87en_NZ
dc.identifier.eissn1095-8304en_NZ


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