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dc.contributor.authorWang, Ouen_NZ
dc.date.accessioned2021-04-13T23:24:15Z
dc.date.available2021-04-13T23:24:15Z
dc.date.issued2020en_NZ
dc.identifier.citationWang, O. (2020). Consumer adoption of online-to-offline food delivery services: A conceptual model. In Advances in Digital Marketing and eCommerce: First International Conference, 2020 (pp. 95–105). Cham, Switzerland: Springer. https://doi.org/10.1007/978-3-030-47595-6_13en
dc.identifier.isbn9783030475956en_NZ
dc.identifier.urihttps://hdl.handle.net/10289/14230
dc.description.abstractThere is a dramatic growth in the market of Online-To-Offline food delivery services (O2O-FDS) recently. A need exists for the stakeholders of food and catering industries to better understand the market of O2O-FDS in order to create suitable marketing strategies and promotion policies for this promptly changing e-commerce era. However, there is a lack of understanding of the significant factors influencing the consumer adoption of O2O-FDS. This study develops a conceptual model to help systematically understand those important factors. The model is developed based on a literature review concerning the O2O-FDS topic and other relevant topics in food marketing and consumer behaviour. It shows that the O2O-FDS adoption is significantly influenced by food choice motives, socio-demographics, innovation-adoption characteristics, and APP-service quality.en_NZ
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.publisherSpringeren_NZ
dc.relation.urihttps://doi.org/10.1007/978-3-030-47595-6_13en_NZ
dc.rights‘© Copyright © 2020, Springer, Cham. This AAM is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher.
dc.subjectBusiness & Economicsen_NZ
dc.subjectConsumeren_NZ
dc.subjectO2Oen_NZ
dc.subjectFood delivery serviceen_NZ
dc.subjectConceptual modelen_NZ
dc.subjectE-commerceen_NZ
dc.titleConsumer adoption of online-to-offline food delivery services: A conceptual modelen_NZ
dc.typeChapter in Book
dc.identifier.doi10.1007/978-3-030-47595-6_13en_NZ
dc.relation.isPartOfAdvances in Digital Marketing and eCommerce: First International Conference, 2020en_NZ
pubs.begin-page95
pubs.elements-id254289
pubs.end-page105
pubs.place-of-publicationCham, Switzerland
pubs.publication-statusPublisheden_NZ
pubs.publisher-urlhttps://www.springer.com/gp/book/9783030475949en_NZ


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