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      Motives for luxury seafood consumption in first-tier cities in China

      Wang, Ou; Somogyi, Simon
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      Open Access_Luxury seafood paper.pdf
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      DOI
       10.1016/j.foodqual.2019.103780
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      Wang, O., & Somogyi, S. (2020). Motives for luxury seafood consumption in first-tier cities in China. Food Quality and Preference, 79. https://doi.org/10.1016/j.foodqual.2019.103780
      Permanent Research Commons link: https://hdl.handle.net/10289/14233
      Abstract
      This study explored Chinese consumers’ choice motives, motive dimensions, segmentation, and species preferences on luxury seafood consumption. A web-based survey was administered to 967 luxury seafood eaters from three cities: Beijing, Shenzhen, and Shanghai. The data were analysed by descriptive analysis, principal component analysis (PCA), cluster analysis, and linear regression analysis. A two-dimensional construct was obtained for Chinese consumers’ choice motives for luxury seafood: food value and symbolic value. The most important specific motives attached to these two dimensions included umami, delicious, fresh, like to eat, show status, face consciousness, high quality life, and networking. Luxury seafood consumption by Chinese consumers was more significantly influenced by the symbolic value motivation dimension than the food value dimension. Two consumer segments were found: food value seeker (42.4%) and dual value seeker (57.6%). Lobster and salmon were the most common luxury seafood species consumed in China.
      Date
      2020
      Type
      Journal Article
      Publisher
      Elsevier
      Rights
      © <2020>. This manuscript version is made available under the CCBY-NC-ND 4.0 license http://creativecommons.org/licenses/by-ncnd/4.0/
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      • Management Papers [1134]
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