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      The influences of quality attributes and socio-demographics on Chinese consumers' general and online consumptions of Canadian, US and Australian lobsters

      Wang, Ouimon; Somogyi, S; Ablett, Richard
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      Green open access fulltext_Lobster quality paper.pdf
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      DOI
       10.1108/BFJ-12-2020-1101
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      Wang, O., Somogyi, S., & Ablett, R. (2021). The influences of quality attributes and socio-demographics on Chinese consumers’ general and online consumptions of Canadian, US and Australian lobsters. British Food Journal. https://doi.org/10.1108/BFJ-12-2020-1101
      Permanent Research Commons link: https://hdl.handle.net/10289/14240
      Abstract
      Purpose

      This study explores the influence of quality attributes and socio-demographics on Chinese consumers' general and online consumption of three origin-specific lobsters: Canadian, United States and Australian.

      Design/methodology/approach

      A web-based survey was administrated to 981 consumers from two cities in China: Shanghai and Qingdao. Descriptive analysis and binary logistic regression were used in the data analysis.

      Findings

      Chinese consumers were more willing to pay for the lobster quality attributes vitality, meat content, texture, size and safety. Their general and online consumption of three origin-specific lobsters is significantly linked to the following quality attributes and socio-demographics: meat content, size, shell hardness, texture, safety, nutrition, age, income, education, occupation, residential place and marital status.

      Originality/value

      This is the first study to explore the influence of quality attributes and socio-demographics on consumers' online consumption of luxury seafood.
      Date
      2021
      Type
      Journal Article
      Publisher
      Emerald Group Publishing Ltd
      Rights
      © [Copyright © 2021, Emerald Publishing Limited]. This AAM is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher.
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      • Management Papers [1125]
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