The influences of quality attributes and socio-demographics on Chinese consumers' general and online consumptions of Canadian, US and Australian lobsters
Files
Accepted version, 859.1Kb
Citation
Export citationWang, O., Somogyi, S., & Ablett, R. (2021). The influences of quality attributes and socio-demographics on Chinese consumers’ general and online consumptions of Canadian, US and Australian lobsters. British Food Journal. https://doi.org/10.1108/BFJ-12-2020-1101
Permanent Research Commons link: https://hdl.handle.net/10289/14240
Abstract
Purpose
This study explores the influence of quality attributes and socio-demographics on Chinese consumers' general and online consumption of three origin-specific lobsters: Canadian, United States and Australian.
Design/methodology/approach
A web-based survey was administrated to 981 consumers from two cities in China: Shanghai and Qingdao. Descriptive analysis and binary logistic regression were used in the data analysis.
Findings
Chinese consumers were more willing to pay for the lobster quality attributes vitality, meat content, texture, size and safety. Their general and online consumption of three origin-specific lobsters is significantly linked to the following quality attributes and socio-demographics: meat content, size, shell hardness, texture, safety, nutrition, age, income, education, occupation, residential place and marital status.
Originality/value
This is the first study to explore the influence of quality attributes and socio-demographics on consumers' online consumption of luxury seafood.
Date
2021Type
Publisher
Emerald Group Publishing Ltd
Rights
© [Copyright © 2021, Emerald Publishing Limited]. This AAM is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher.
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