New Zealand’s biodiversity consists of over 80,000 native plants, animals and fungi, many of which are indigenous and located on private property. To enhance native biodiversity and discourage activities that may deplete it, policies can be introduced that can encourage individual self-interest to coincide with social interest. Economic values for biodiversity can help to determine the best policy tools to use. In this project, we surveyed Greater Wellington Region households to determine their biodiversity enhancement values using the contingent valuation approach. Greater Wellington respondents placed a significant value on both private land biodiversity as well as public land biodiversity.