Communicating visually: Incorporating document design in writing tasks
Campbell, N. (2006). Communicating visually: Incorporating document design in writing tasks. Business Communication Quarterly, 69(4), 399–403. http://doi.org/10.1177/108056990606900409
Permanent Research Commons link: https://hdl.handle.net/10289/1850
IN COMMUNICATION COURSES, the focus has traditionally been on text: how to craft good news or bad news messages, proposals, reports, and so on. Students are trained to be what Eunson (2005) called “information architects” (p. 23), focusing on content and its structure. However, rapid developments in printing and computer technology have meant that communication has become more visual than ever before. Words alone are not enough; we need to be able to communicate visually as well. As communication instructors, of course, we all know how important visuals can be. Check any number of business communication textbooks, and you will invariably find a chapter on integrating visuals. In report writing, for example, students are taught how visuals such as graphs and charts can enhance written words. Using visuals effectively is part of good business communication writing.
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