Research Commons
      • Browse 
        • Communities & Collections
        • Titles
        • Authors
        • By Issue Date
        • Subjects
        • Types
        • Series
      • Help 
        • About
        • Collection Policy
        • OA Mandate Guidelines
        • Guidelines FAQ
        • Contact Us
      • My Account 
        • Sign In
        • Register
      View Item 
      •   Research Commons
      • University of Waikato Research
      • Management
      • Management Papers
      • View Item
      •   Research Commons
      • University of Waikato Research
      • Management
      • Management Papers
      • View Item
      JavaScript is disabled for your browser. Some features of this site may not work without it.

      Investigating the contextual requirements of the Juster Scale

      Parackal, Mathew; Garland, Ron
      Thumbnail
      Files
      mathew investigating.pdf
      645.9Kb
      Link
       www.mrsa.com.au
      Citation
      Export citation
      Parackal, M. & Garland, R. (2006). Investigating the contextual requirements of the Juster Scale. Australasian Journal of Market and Social Research, 14(2), 27-38.
      Permanent Research Commons link: https://hdl.handle.net/10289/1890
      Abstract
      Researchers have employed the Juster Scale to collect purchase probability data with notable success. Reviewing the Juster Scale studies, however, has revealed that there is considerable variation in its per¬formance. Some of these variations appeared to be caused by the context in which the Juster Scale has been presented to respondents. This paper discusses three factors that influence the context of the Juster Scale and reports the results of a study that attempted to standardise its contextual requirements.

      The results substantiate further the Juster Scale's satisfactory performance in collecting purchase probability data.
      Date
      2006
      Type
      Journal Article
      Publisher
      The Australian Market and Social Research Society Ltd
      Rights
      This article has been published in the journal: Australasian Journal of Market and Social Research. © 2006 Australian Market & Social Research Society. Used with permission.
      Collections
      • Management Papers [1135]
      Show full item record  

      Usage

      Downloads, last 12 months
      44
       
       

      Usage Statistics

      For this itemFor all of Research Commons

      The University of Waikato - Te Whare Wānanga o WaikatoFeedback and RequestsCopyright and Legal Statement