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dc.contributor.authorParackal, Mathew
dc.contributor.authorGarland, Ron
dc.date.accessioned2009-01-28T21:25:35Z
dc.date.available2009-01-28T21:25:35Z
dc.date.issued2006
dc.identifier.citationParackal, M. & Garland, R. (2006). Investigating the contextual requirements of the Juster Scale. Australasian Journal of Market and Social Research, 14(2), 27-38.en
dc.identifier.urihttps://hdl.handle.net/10289/1890
dc.description.abstractResearchers have employed the Juster Scale to collect purchase probability data with notable success. Reviewing the Juster Scale studies, however, has revealed that there is considerable variation in its per¬formance. Some of these variations appeared to be caused by the context in which the Juster Scale has been presented to respondents. This paper discusses three factors that influence the context of the Juster Scale and reports the results of a study that attempted to standardise its contextual requirements. The results substantiate further the Juster Scale's satisfactory performance in collecting purchase probability data.en
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.publisherThe Australian Market and Social Research Society Ltden_NZ
dc.relation.urihttp://www.mrsa.com.au/index.cfm?a=detail&eid=31&id=128en
dc.rightsThis article has been published in the journal: Australasian Journal of Market and Social Research. © 2006 Australian Market & Social Research Society. Used with permission.en
dc.subjectJuster Scaleen
dc.titleInvestigating the contextual requirements of the Juster Scaleen
dc.typeJournal Articleen
dc.relation.isPartOfAustralasian Journal of Market and Social Researchen_NZ
pubs.begin-page27en_NZ
pubs.elements-id32744
pubs.end-page38en_NZ
pubs.issue2en_NZ
pubs.volume14en_NZ


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