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      Chinese students: Holiday behaviours in New Zealand

      Ryan, Chris; Zhang, Zhidan
      DOI
       10.1177/1356766707074734
      Link
       jvm.sagepub.com
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      Citation
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      Ryan, C. & Zhang, Z. (2007). Chinese students: Holiday behaviours in New Zealand. Journal of Vacation Marketing, 13(2), 91-105.
      Permanent Research Commons link: https://hdl.handle.net/10289/1908
      Abstract
      This article reports findings from a sample of 158 students from the People's Republic of China studying in New Zealand. The purpose of the study was to assess the extent to which this market segment undertook travel within their country of studies; and the degree to which they are motivated by features usually regarded as motivators for holidaying by visitors to New Zealand. It found that while relaxation needs motivate holiday patterns, travel was also strongly motivated for 16 per cent of the sample by a search for career and study opportunities. It was also found that trip expenditure per person was low, and a number of possible reasons are suggested. Additionally it appeared that many of the traditional outdoor-adventure attractions of New Zealand have limited appeal to many of these students. The study identifies a number of issues that constrain this market and reference is made to restricted budgets and the need for academic success as inhibiting travel.
      Date
      2007
      Type
      Journal Article
      Publisher
      Sage Publications
      Collections
      • Management Papers [1125]
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