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dc.contributor.authorMohsin, Asad
dc.contributor.authorRyan, Chris
dc.date.accessioned2009-01-29T21:05:57Z
dc.date.available2009-01-29T21:05:57Z
dc.date.issued2007
dc.identifier.citationMohsin, A. & Ryan, C.(2007). Exploring attitudes of Indian students toward holidaying in New Zealand using the leisure motivation scale. Asia Pacific Journal of Tourism Research, Vol.12(1), pp. 1-18.en
dc.identifier.urihttps://hdl.handle.net/10289/1921
dc.description.abstractThis paper suggests that India will be the next important tourist generating country to emerge after the People's Republic of China, and seeks to provide some information on a key segment of future overseas tourists, the well educated. The paper reports the results of a study of over 1,000 Indian students at four Indian universities. The study uses the Leisure Motivation Scale of Beard and Ragheb (1983) and replicates a finding of four dimensions, albeit with a modification relating to the intellectual and challenge factors. The destination used for the study was New Zealand for a number of reasons. At the time of the study the New Zealand Prime Minister had recently visited India, Tourism New Zealand had opened offices in Mumbai and a, then current, popular Bollywood film had been produced in New Zealand. Attitudes toward New Zealand were found to be positive, and some evidence is provided for the possible development of more urban based tourism in New Zealand to avoid the environmentally damaging aspects associated with more traditional adventure tourists in that country. The paper ends with various recommendations and comments.en
dc.language.isoen
dc.publisherRoutledgeen_NZ
dc.relation.urihttp://www.informaworld.com/smpp/content~content=a768604645~db=all~order=pageen
dc.subjectIndiaen
dc.subjectstudent motivationsen
dc.subjectNew Zealanden
dc.subjectdestination perceptionsen
dc.titleExploring attitudes of Indian students toward holidaying in New Zealand using the leisure motivation scaleen
dc.typeJournal Articleen
dc.identifier.doi10.1080/10941660601035860en
dc.relation.isPartOfAsia Pacific Journal of Tourism Researchen_NZ
pubs.begin-page1en_NZ
pubs.elements-id32275
pubs.end-page18en_NZ
pubs.issue1en_NZ
pubs.volume12en_NZ


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