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      Perceptions of Chinese Hotels

      Ryan, Chris; Huimin, Gu
      DOI
       10.1177/0010880407305550
      Link
       cqx.sagepub.com
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      Citation
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      Ryan, Chris; Huimin, Gu (2007) Perceptions of Chinese Hotels, Cornell Hospitality Quarterly, Vol. 48(4), pp. 380-391.
      Permanent Research Commons link: https://hdl.handle.net/10289/1945
      Abstract
      The evaluations of 941 respondents who had recently stayed in a Chinese hotel revealed that guests' satisfaction with the hotels were influenced by hotels' star ratings. By comparing the importance-evaluation matrices for each category of hotel, a clear trend emerges in which higher levels of satisfaction are discernable for five-star and deluxe hotels than for one- and two-star hotels. At all levels, however, respondents gave high ratings to the key attributes of cleanliness and bed comfort. The findings raise a question of how to ensure satisfaction for China's one- and two-star hotels.
      Date
      2007
      Type
      Journal Article
      Publisher
      Sage Publications
      Collections
      • Management Papers [1134]
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