Tourism curriculum in the University Sector: Does it meet future requirements? Evidence from Australia

Abstract

In the contemporary competitive and globally connected marketplace, factors that guaranteed business success in the past may be of limited relevance in the future. Within the paradigms of today’s business, many successful operators continually introduce new products and services to maintain their market leadership position. Whilst firms in the tourism industry seek to maintain competitive position through policy planning, strategic marketing, budgeting and R&D, tourism education providers occupy a key position by seeking to enhance the skill levels of management and employees, both present and future. This paper reviews some Australian tourism and hospitality education programmes and course curriculum and briefly compares them with some trends in other English-speaking countries. The research explores tourism industry demand, trainees’ expectations and additionally identifies gaps and opportunities for the future curriculum content. The findings may, therefore, assist tourism programme providers with a broader perspective with which to shape future tourism courses.