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dc.contributor.authorScarpa, Riccardo
dc.contributor.authorThiene, Mara
dc.contributor.authorGalletto, Luigi
dc.date.accessioned2009-08-19T00:39:55Z
dc.date.available2009-08-19T00:39:55Z
dc.date.issued2009
dc.identifier.citationScarpa, R., Thiene, M. & Galletto, L. (2009). Consumers WTP for wine with certified origin: preliminary results from latent classes based on attitudinal responses. Journal of Food Products Marketing, 15(3), 231-248.en
dc.identifier.urihttps://hdl.handle.net/10289/2847
dc.description.abstractThis article investigates preference heterogeneity of wine consumers by using latent class models based on attitudinal questions. Such responses turn out to be an important source of additional information when the goal is to identify different groups of people with a similar wine preference structure. We assume that preferences are latent and the responses to attitudinal questions are the visible effect of this latent heterogeneity. In this study evidence is found of four different classes of respondents with similar response patterns. We focus on preferences for a well-known wine, the Prosecco, and use a sample of the population in the area of production. For each preference-class we estimate a class-specific WTP (willingness to pay) equation for this wine, so as to estimate the class responsiveness of WTP to various determinants. Estimates for a four-class model are discussed in detail to illustrate the potential of this approach in characterizing the preferences of local consumers for the two most common certifications of origin.en
dc.language.isoen
dc.publisherRoutledgeen_NZ
dc.relation.urihttp://www.informaworld.com/smpp/content~db=all~content=a912752351en
dc.subjectlatent class attitudinal modelen
dc.subjectconsumer preferencesen
dc.subjectorganic productsen
dc.subjectWTPen
dc.subjectunobserved heterogeneityen
dc.titleConsumers WTP for wine with certified origin: preliminary results from latent classes based on attitudinal responsesen
dc.typeJournal Articleen
dc.identifier.doi10.1080/10454440902973377en
dc.relation.isPartOfJournal of Food Products Marketingen_NZ
pubs.begin-page231en_NZ
pubs.elements-id34274
pubs.end-page248en_NZ
pubs.issue3en_NZ
pubs.volume15en_NZ


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