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      Women, sport and the media: A complex terrain

      Bruce, Toni
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      Toni Bruce Women, sport and the media.pdf
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      Bruce, T. (2008). Women, sport and the media: A complex terrain. In C. Obel, T. Bruce & S. Thompson (eds), Outstanding Research About Women and Sport in New Zealand (pp. 51-71). Hamilton, New Zealand: Wilf Malcolm Institute of Educational Research.
      Permanent Research Commons link: https://hdl.handle.net/10289/3343
      Abstract
      In this chapter I examine coverage of women’s sport, exposing the ways in which the sports media can simultaneously challenge and reinforce dominant assumptions that sport is primarily a male domain. I first summarize the extensive research that shows how the ‘everyday’ sporting activities of female athletes are trivialised and ignored by mediasport, before turning to a discussion of the times and places when female athletes visibly enter into public consciousness. Finally, I present examples from two case studies; one which disrupts and one which supports traditional ways of understanding gender.
      Date
      2008
      Type
      Chapter in Book
      Publisher
      Wilf Malcolm Institute of Educational Research
      Rights
      This article has been published in the book: Outstanding Research About Women and Sport in New Zealand. Used with Permission.
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      • Education Papers [1408]
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