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      Island tourism: marketing culture and heritage – editorial introduction to the special issue

      Brown, Keith G.; Cave, Jennifer Barbara Jane
      DOI
       10.1108/17506181011045163
      Link
       www.emeraldinsight.com
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      Citation
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      Brown, K.G. & Cave, J. (2010). Island tourism: marketing culture and heritage – editorial introduction to the special issue. Journal of Culture, Tourism and Hospitality Research , 4(2), 87-95.
      Permanent Research Commons link: https://hdl.handle.net/10289/4197
      Abstract
      Purpose – This editorial aims to situate the papers chosen for this special issue within academic literature and identify their contributions to new knowledge.

      Design/methodology/approach – The editorial first discusses tourism research literature pertinent to the marketing of cultural and heritage tourism products at island destinations around the globe. Second, the contributions made to this field by the authors in this volume and their implications for theory, industry dynamics and tourism product as well as to island communities are identified.

      Findings – Each paper contributes to the field, either by explorations of theory, shifts in paradigm or by revealing new knowledge.

      Originality/value – Collectively this collection of papers offers new perspectives on the special characteristics of island tourism, community dynamics, the role of marketing and the development of sustainable cultural and heritage tourism products in island contexts.
      Date
      2010
      Type
      Journal Article
      Publisher
      Emerald Group Publishing Limited
      Collections
      • Management Papers [1135]
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