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dc.contributor.authorDesmarais, Fabrice
dc.contributor.authorBruce, Toni
dc.date.accessioned2010-08-05T03:28:42Z
dc.date.available2010-08-05T03:28:42Z
dc.date.issued2010
dc.identifier.citationDesmarais, F. & Bruce, T. (2010). The power of stereotypes: Anchoring images through language in live sports broadcasts. Journal of Language and Social Psychology, 29(3), 338-362.en_NZ
dc.identifier.urihttps://hdl.handle.net/10289/4246
dc.description.abstractTelevised sport offers a rich context for investigating the processes that influence particular uses of language. Here, the authors consider how pressure on sport commentators to connect with audiences results in reliance on preestablished narratives that draw heavily on stereotypes. They investigate how television sport commentators negotiate tensions between stereotypes of a particular country’s playing style and on-field action that challenges those stereotypes. Their interdisciplinary approach—drawing from social psychology, communication, media studies, sport studies, and cultural studies—provides a textual analysis of New Zealand commentary in a pivotal Rugby World Cup game between France and New Zealand. The authors identify three different ways in which national stereotypes lead commentators to produce interpretations that do not always accurately represent the action on the field. They conclude that sport commentary in an international context operates to create and reinscribe symbolic differences between nations, even in the face of visual evidence that is ambiguous or actively contradicts the words used to describe it. The analysis demonstrates how powerfully national stereotypes influence commentators’ representational choices.en_NZ
dc.language.isoen
dc.publisherSageen_NZ
dc.subjecttelevisionen_NZ
dc.subjectcommentaryen_NZ
dc.subjectstereotypesen_NZ
dc.subjectrugby unionen_NZ
dc.subjectFranceen_NZ
dc.subjectNew Zealanden_NZ
dc.subjectdiscourseen_NZ
dc.titleThe power of stereotypes: Anchoring images through language in live sports broadcastsen_NZ
dc.typeJournal Articleen_NZ
dc.identifier.doi10.1177/0261927X10368836en_NZ
dc.relation.isPartOfJournal of Language and Social Psychologyen_NZ
pubs.begin-page338en_NZ
pubs.elements-id35228
pubs.end-page362en_NZ
pubs.issue3en_NZ
pubs.volume29en_NZ


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