Fitzpatrick, M. & Koslow, T. (2008). The Mall Walk. TDU Talk, 4, 8-14.
Permanent Research Commons link: https://hdl.handle.net/10289/4657
The Mall Walk is the first assessment that our students do in Retail Management (MKTG357) – which makes it important, both for them and for us as teachers. For students, this task is their first opportunity to show us how much they understand. The Mall Walk assignment helps us, as the co-teachers, to check the quality of the learning/teaching up to this point in the course and to demonstrate to students that we‟re serious about learning that is deep and meaningful (in the fullest pedagogical sense!)
University of Waikato
- Management Papers