Studies were undertaken to investigate the deinking behaviour of different shaped deinking cells of the same volume. For comparative purposes, most oprational variables were kept constant, and the same injector was used throughout the study. The position of the injector, however, was varied in some cases to go along with the particular cell shape being studied. Three types of cell shapes were studied, (1) cylindrical with tangential air injection, (2) rectanular with vertical injection, and (3) rectangular with horizontal injection. Eucalyptus/toner slurries and news/mag wastepaper slurries were deinked. Flow patterns in the cells and the corresponding deinking efficiencies were measured. It was found that strong and excessive re-circulatory flows within the cells could under certain conditions be a major factor in reducing brightness lift. Vertical injection into a rectangular cell gave stable flow patterns, non-wavy froth removal and sustained brightness lift for a wide range of feed and airflow rates. Horizontal injection into a similar rectangular shaped cell exhibited quite different characteristics. High brightness lift was possible for certain conditions and not for others. Wavy froth and excessive recirculation flow patterns varied with feed and airflow. The cylindrical cell with tangential injection gave stable circulatory flow and stable froth removal at low flow rates but was unable to deink at high flows.