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      The relationship between the 'push' and 'pull' factors of a tourist destination: the role of nationality - an analytical qualitative research approach

      Prayag, Girish; Ryan, Chris
      DOI
       10.1080/13683501003623802
      Link
       www.informaworld.com
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      Citation
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      Prayag, G. & Ryan, C. (2011). The relationship between the 'push' and 'pull' factors of a tourist destination: the role of nationality - an analytical qualitative research approach. Current Issues in Tourism, 14(2), 121-143.
      Permanent Research Commons link: https://hdl.handle.net/10289/5187
      Abstract
      Using qualitative research techniques, this paper explores the relationship between the 'push' and 'pull' factors of a destination and the influence of nationality on these factors. These relationships were explored for a sample of 103 international tourists to Mauritius. The data were analysed by using (a) thematic analysis and (b) an analysis using the text analysis programme, CatPac. The results indicated relationships between specific motives, cognitive and affective images and it was also found that nationality has a strong influence on these variables. Different motives for visiting Mauritius were found to exist between different national groupings. Implications for use of thematic and content analysis, management of destination, marketing and tourist experiences are provided.
      Date
      2011
      Type
      Journal Article
      Publisher
      Taylor & Francis Group
      Collections
      • Management Papers [1136]
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