Research Commons
      • Browse 
        • Communities & Collections
        • Titles
        • Authors
        • By Issue Date
        • Subjects
        • Types
        • Series
      • Help 
        • About
        • Collection Policy
        • OA Mandate Guidelines
        • Guidelines FAQ
        • Contact Us
      • My Account 
        • Sign In
        • Register
      View Item 
      •   Research Commons
      • University of Waikato Research
      • Management
      • Management Papers
      • View Item
      •   Research Commons
      • University of Waikato Research
      • Management
      • Management Papers
      • View Item
      JavaScript is disabled for your browser. Some features of this site may not work without it.

      Just another BRIC in the wall? The rise of BRICs and educating tomorrow's global managers

      Salmi, Asta; Scott-Kennel, Joanna
      Thumbnail
      Files
      Scott-Kennel 2012 Just another BRIC.pdf
      109.6Kb
      Link
       aib.msu.edu
      Find in your library  
      Citation
      Export citation
      Salmi, A & Scott-Kennel, J. (2012) “Just another BRIC in the wall? The rise of BRICs and educating tomorrow's global managers. AIB Insights. 12(3), 3-6.
      Permanent Research Commons link: https://hdl.handle.net/10289/6928
      Abstract
      The BRIC countries (Brazil, Russia, India, and China) comprise 40 percent of the world’s population (approximately 2.8 billion people), cover more than a quarter of the world’s land area over three continents, and account for more than 25 percent of global GDP (by purchasing power parity). In the ten years since the term BRICs was first coined by Jim O‘Neill, chief economist of the investment bank Goldman Sachs, all economies (except Brazil) have exceeded their predicted growth rates. Integration into the global economy coupled with rising spending power prompts flows of students (and expatriates) to, and from, the BRICs—positioning international business educators at the helm of this sea-change. In this article, we reflect on the implications of the rise of the BRICs for educating the next generation of business managers and leaders. We argue that rather than just another “brick in the wall,” educating tomorrow’s managers requires adoption of a global mindset by international business educators. This enables them to build on, or indeed begin to dismantle, existing theoretical and pedagogical foundations, brick by brick.
      Date
      2012
      Type
      Journal Article
      Publisher
      Academy of International Business
      Rights
      This article has been published in the journal: AIB Insights. © 2012 Academy of International Business. Used with permission.
      Collections
      • Management Papers [1135]
      Show full item record  

      Usage

      Downloads, last 12 months
      16
       
       

      Usage Statistics

      For this itemFor all of Research Commons

      The University of Waikato - Te Whare Wānanga o WaikatoFeedback and RequestsCopyright and Legal Statement