Education to meet labour market demands and employer needs is a key priority in New Zealand's education policy. Government agendas for language and literacy education align with global discourses that link economic productivity to quality control, standardisation and proceduralisation through close regulation and funding. Yet, the interviews reported on here, involving employers of migrants, show that employers accept a range of linguistic diversity and judge migrant employees in subjective, complex ways. These employers tend to see effective communication as embedded in the cultures and relationships of their workplaces. Yet, they also tend to form negative judgments about employees based on dominant policy discourses and popular images of migrants as Others. The implications challenge government policy but at the same time point to spaces for critical work on change.