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dc.contributor.authorSupramaniam, Sivakumari
dc.contributor.authorVarey, Richard J.
dc.contributor.authorFitzPatrick, Mary
dc.coverage.spatialConference held at Kuala Lumpur, Malaysiaen_NZ
dc.date.accessioned2014-03-26T22:57:29Z
dc.date.available2014-03-26T22:57:29Z
dc.date.copyrightnull
dc.date.issued2012
dc.identifier.citationSupramaniam, S., Varey, R. J. & FitzPatrick, M. (2012). Support: Can it be a value creation strategy for positive marketing? International Proceedings of Economics Development and Research, 56, 125-128.en_NZ
dc.identifier.urihttps://hdl.handle.net/10289/8575
dc.description.abstractIn pursuit of improving people's wellbeing and engaging in positive marketing, this paper addresses the application of Vickers' Appreciation System to deepen our understanding of how people comprehend their environment and respond to improve their situation. The paper highlights how companies can collaboratively engage in people's appreciation and support them in fulfilling their needs.en_NZ
dc.format.mimetypeapplication/pdf
dc.language.isoenen_NZ
dc.publisherIACSIT Pressen_NZ
dc.relation.urihttp://www.ipedr.com/vol56/025-ICOSH2012-F10039.pdfen_NZ
dc.rightsThis article has been published in the journal: International Proceedings of Economics Development and Research. Used with permission.en_NZ
dc.sourceICOSH 2012en_NZ
dc.subjectsupport-seeking behaviouren_NZ
dc.subjectcollaborationen_NZ
dc.subjectvalue creationen_NZ
dc.subjectVickers’ appreciative systemen_NZ
dc.titleSupport: Can it be a value creation strategy for positive marketing?en_NZ
dc.typeJournal Articleen_NZ
pubs.elements-id22523
pubs.finish-date2012-12-23en_NZ
pubs.start-date2012-12-22en_NZ


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