Body piercing and tattoo/ta moko were initially seen to be practiced by sailors, criminals, specific cultural groups (e.g., Māori), or sub-cultural groups (e.g., bikers, gang members, adolescents). In recent times, these practices have become part of mainstream popular culture, and are enjoyed by a wide range of people. In this study, we set out to explore patterns of body modifying behaviour engaged in, or commented on, by a sample of university students. We invited undergraduate psychology students from two courses to complete an ‘online’ questionnaire. Students logged on to a web site, were presented with an information sheet, and invited to respond. In this paper, we present the reasons why people in this sample decided to obtain a tattoo and the meanings they ascribe to their modifications. We will also consider the observations that people make of those who have culturally inspired tattoos.