Turning marketing promises into business value: The experience of an industrial SME

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dc.contributor.authorLittle, Victoria
dc.contributor.authorMotion, Judy
dc.contributor.authorBrodie, Roderick J.
dc.contributor.authorBrookes, Richard
dc.date.accessioned2008-10-22T01:02:44Z
dc.date.available2008-10-22T01:02:44Z
dc.date.issued2006
dc.description.abstractThe article studies the value that businesses should have for their customers and shareholders. It explains how to develop such value to meet or exceed customer's expectations through the application of the promise framework. The promise model includes promises made to customers, promises kept, and promises that involve a synchronized effort from the whole firm to create and deliver value to customers.en_US
dc.format.mimetypeapplication/pdf
dc.identifier.citationLittle, V., Motion, J., Brodie, R. & Brookes, R. (2006). Turning marketing promises into business value: The experience of an industrial SME. University of Auckland Business Review, 8(1), 25-36.en_US
dc.identifier.issn1174-9946
dc.identifier.urihttps://hdl.handle.net/10289/1112
dc.language.isoen
dc.publisherUniversity of Auckland Business Schoolen_NZ
dc.relation.isPartOfUniversity of Auckland Business Reviewen_NZ
dc.relation.urihttp://www.uabr.auckland.ac.nz/issues/article-detail.cfm?ArticleID=111en_US
dc.rightsThis article has been published in the journal, University of Auckland Business Review, 2006.en_US
dc.subjectcustomer relationsen_US
dc.subjectindustrial managementen_US
dc.subjectcustomer servicesen_US
dc.subjectstockholdersen_US
dc.subjectconsumer satisfactionen_US
dc.titleTurning marketing promises into business value: The experience of an industrial SMEen_US
dc.typeJournal Articleen_US
pubs.begin-page25en_NZ
pubs.elements-id31856
pubs.end-page36en_NZ
pubs.issue1en_NZ
pubs.volume8en_NZ
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