Value-creating assets in tourism management: Applying marketing's service-dominant logic in the hotel industry

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dc.contributor.authorFitzPatrick, Mary
dc.contributor.authorDavey, Janet
dc.contributor.authorMuller, Lisa
dc.contributor.authorDavey, Howard
dc.date.accessioned2013-01-23T02:06:49Z
dc.date.available2013-01-23T02:06:49Z
dc.date.copyright2013-06
dc.date.issued2013
dc.description.abstractValue-creating assets are recognised as critical in today's tourism management field. However, empirical research to date has not yet developed a useful conceptual framework for managing and marketing such assets. This paper presents service-dominant logic (S-D Logic) as a framework for advancing our understanding of intangible assets within the hotel industry. The research used S-D Logic to analyse intellectual capital (IC) disclosures of 20 publicly-listed European and US hotels. Results showed hotels acknowledge IC assets; in particular, the value embedded in their brands. However, the hotel companies' disclosures on generic items of Guest and Employees indicate they are overlooking the capacity for value-creation from such IC. This research, which makes a unique contribution by applying S-D Logic to examine hotel IC disclosures, recommends developing more sophisticated constructs for effective management of hotels' intangible assets. Finally, the S-D Logic framework has potential application in other areas of tourism management.en_NZ
dc.identifier.citationFitzPatrick, M., Davey, J., Muller, L., & Davey, H. (2013). Value-creating assets in tourism management: Applying marketing s service-dominant logic in the hotel industry. Tourism Management, 36, 86-98.en_NZ
dc.identifier.doi10.1016/j.tourman.2012.11.009en_NZ
dc.identifier.issn0261-5177
dc.identifier.urihttps://hdl.handle.net/10289/7095
dc.language.isoen
dc.publisherElsevieren_NZ
dc.relation.isPartOfTourism Managementen_NZ
dc.relation.ispartofTourism Management
dc.subjecthotel managementen_NZ
dc.subjectIntellectual capital disclosureen_NZ
dc.subjectservice-dominant logicen_NZ
dc.subjectvalue co-creationen_NZ
dc.titleValue-creating assets in tourism management: Applying marketing's service-dominant logic in the hotel industryen_NZ
dc.typeJournal Articleen_NZ
pubs.begin-page86en_NZ
pubs.elements-id38241
pubs.end-page98en_NZ
pubs.volume36en_NZ
uow.identifier.article-noCen_NZ
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