Adult participation motives: empirical evidence from a workplace exercise programme

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dc.contributor.authorDavey, Janet
dc.contributor.authorFitzPatrick, Mary
dc.contributor.authorGarland, Ron
dc.contributor.authorKilgour, A. Mark
dc.date.accessioned2009-08-02T22:22:36Z
dc.date.available2009-08-02T22:22:36Z
dc.date.issued2009
dc.description.abstractThe benefits of physical exercise at both an individual and societal level are well understood and well researched. Less well understood is how organizations can most effectively support adult physical activity in the workplace through programme design and promotion. This paper reports research on the motivation for adult participants' involvement in the 2007 Step It Up Challenge (SIUC), a team-based workplace activity programme. The strongest motivation for participation in SIUC related to the fitness and health benefits (extrinsic). There was also a strong significant relationship between high exercise performance and enjoyment of physical activity as an intrinsic motive. This research segmented adult exercisers according to motivational and behavioural characteristics in order to refine customer-orientated marketing strategies, especially promotion strategies. More definitive research into the interaction between motivation and promotion is essential to ensure high take up rates for and adherence to work-based activity programmes, particularly among adult employees.en
dc.identifier.citationDavey, J., Fitzpatrick, M., Garland, R. & Kilgour, M. (2009). Adult participation motives: empirical evidence from a workplace exercise programme. European Sport Management Quarterly, 9(2), 141- 162.en
dc.identifier.doi10.1080/16184740802571427en
dc.identifier.urihttps://hdl.handle.net/10289/2721
dc.language.isoen
dc.publisherRoutledgeen_NZ
dc.relation.isPartOfEuropean Sport Management Quarterlyen_NZ
dc.relation.urihttp://www.informaworld.com/smpp/content~db=all~content=a908693653en
dc.subjectmarketingen
dc.titleAdult participation motives: empirical evidence from a workplace exercise programmeen
dc.typeJournal Articleen
pubs.begin-page141en_NZ
pubs.elements-id33696
pubs.end-page162en_NZ
pubs.issue2en_NZ
pubs.volume9en_NZ
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