Service & guest loyalty in the hotel industry: the impact of employee commitment on guest satisfaction
Abstract
In today’s competitive environment, customer’s perceptions and expectations demand that service leaders distinguish themselves from their competitors not only by satisfying customers, but also by delighting them through providing service quality(Kandampully, 1997). Researchers(Kandampully, 1998; Lee, Barker, & Kandampully, 2003) have suggested that it is a two-way relationship, where service organizations aim to gain customer’s loyalty, and the customer, on the other hand, seeks an organization’s service loyalty. However, recent studies (Bowen & Chen, 2001) have indicated that there are many reasons for customer satisfaction other than service loyalty. This research used a series of focus groups to investigate the factors that the participants viewed as important for choosing an accommodation and would make them go to the same place again in the future.
Type
Journal Article
Type of thesis
Series
Citation
Elebiary, A. & Lockyer, T. (2008). Service & guest loyalty in the hotel industry: the impact of employee commitment on guest satisfaction. Hosteur, 17(1), 27-34.
Date
2008
Publisher
International Council on Hotel, Restaurant and Institutional Education (CHRIE)
Degree
Supervisors
Rights
This article has been published in the journal Hosteur