Perceptions of Chinese traditional food and European food among Chinese consumers

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dc.contributor.authorWang, Ouen_NZ
dc.contributor.authorGellynck, Xavieren_NZ
dc.contributor.authorVerbeke, Wimen_NZ
dc.date.accessioned2021-04-14T21:33:54Z
dc.date.available2021-04-14T21:33:54Z
dc.date.issued2016en_NZ
dc.description.abstractPurpose The purpose of this paper is to explore Chinese consumers’ perceptions in relation to both Chinese traditional and European food. Design/methodology/approach A web-based free word association test was administered to 302 consumers in China. They were asked to give the first three words that came into their minds when they were presented with each of two stimulus words, “traditional food” and “European food”. Three researchers grouped the elicited words into classes and then into dimensions. χ2 association tests were used to assess and identify statistically significant differences in the frequencies of classes and dimensions for the two food concepts between socio-demographic groups. Findings The findings show that Chinese consumers define Chinese traditional food and European food through ten similar dimensions: Sensory appeal, Health, Origin, Marketing, Safety, Variety, Heritage, Symbolic meaning, Simplicity and Mood. Additionally, they associate Chinese traditional food with the dimensions Elaboration, Celebration and Habit, as well as link European food to the dimensions Convenience and New. Although ten dimensions are the same, obvious differences can be identified by comparing the classes for the two food concepts. Further, there are significant differences in the class associations for European food between age groups and in the dimension associations for Chinese traditional food between gender groups. Originality/value By using an online qualitative research method, this study is one of the first to address how Chinese consumers define both European food and their own traditional food in China, the largest East Asian country. The findings are particularly useful for the future development of traditional food products and for the future export of European food products onto China and even other countries in East Asia.
dc.format.mimetypeapplication/pdf
dc.identifier.citationWang, O., Gellynck, X., & Verbeke, W. (2016). Perceptions of Chinese traditional food and European food among Chinese consumers. British Food Journal, 118(12), 2855–2872. https://doi.org/10.1108/BFJ-05-2016-0180en
dc.identifier.doi10.1108/BFJ-05-2016-0180en_NZ
dc.identifier.eissn1758-4108en_NZ
dc.identifier.issn0007-070Xen_NZ
dc.identifier.urihttps://hdl.handle.net/10289/14238
dc.language.isoenen_NZ
dc.publisherEmeralden_NZ
dc.relation.isPartOfBritish Food Journalen_NZ
dc.rights© [Copyright © 2016, Emerald Publishing Limited]. This AAM is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher
dc.subjectScience & Technologyen_NZ
dc.subjectLife Sciences & Biomedicineen_NZ
dc.subjectAgricultural Economics & Policyen_NZ
dc.subjectFood Science & Technologyen_NZ
dc.subjectAgricultureen_NZ
dc.subjectChinaen_NZ
dc.subjectWord associationen_NZ
dc.subjectConsumeren_NZ
dc.subjectEuropean fooden_NZ
dc.subjectPerceptionsen_NZ
dc.subjectTraditional fooden_NZ
dc.subjectWORD-ASSOCIATIONen_NZ
dc.subjectFOREIGN PRODUCTSen_NZ
dc.subjectORIGINen_NZ
dc.subjectATTITUDESen_NZ
dc.subjectSATURATIONen_NZ
dc.subjectINTERVIEWSen_NZ
dc.subjectGENERATIONen_NZ
dc.subjectINNOVATIONen_NZ
dc.subjectBEHAVIORen_NZ
dc.subjectCULTUREen_NZ
dc.titlePerceptions of Chinese traditional food and European food among Chinese consumersen_NZ
dc.typeJournal Article
pubs.begin-page2855
pubs.elements-id227222
pubs.end-page2872
pubs.issue12en_NZ
pubs.organisational-group/Waikato
pubs.organisational-group/Waikato/2024 PBRF
pubs.organisational-group/Waikato/DMGT
pubs.organisational-group/Waikato/DMGT/2024 PBRF - DMGT
pubs.organisational-group/Waikato/DMGT/SAEF
pubs.organisational-group/Waikato/DMGT/SAEF/2024 PBRF - SAEF
pubs.organisational-group/Waikato/DMGT/SAEF/SAEF Academic
pubs.publication-statusPublisheden_NZ
pubs.user.infoWang, Ou (owang@waikato.ac.nz)
pubs.volume118en_NZ
uow.verification.statusverified
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