The picturebook: The intergenerational pretzel

Abstract

Picturebooks, as a finite and static object become a temporal anchor point for different generations of audience. Each audience group will have different motivations to purchase or engage with a picturebook. As a designer how do you cater for an audience driven by nostalgia, one for the now and another reader a future generation from now. Not to mention the historical journey the story itself may have taken prior to being immortalised in a book. In this presentation I will explore my process as a picturebook designer from both an audience and a marketplace perspective.