Carnivalesque activism as a public relations genre: A case study of the New Zealand group Mothers Against Genetic Engineering

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dc.contributor.authorWeaver, C. Kay
dc.date.accessioned2010-03-04T22:49:56Z
dc.date.available2010-03-04T22:49:56Z
dc.date.issued2010
dc.description.abstractThis paper argues that carnivalesque protest comprises a particular genre of activist public relations which articulates conflict with, and resistance to, dominant discourses on controversial issues. A case study of the New Zealand group Mothers Against Genetic Engineering illustrates how the carnivalesque, by promoting community relationships and influencing public opinion through values of affect, can open up new spaces for public dialogue about social issues. It is argued that carnivalesque protest challenges the notion that collaboration should be a core professional value of public relations practice.en
dc.identifier.citationWeaver, C. K. (2010). Carnivalesque activism as a public relations genre: A case study of the New Zealand group Mothers Against Genetic Engineering. Public Relations Review, 36(1), 35-41.en
dc.identifier.doi10.1016/j.pubrev.2009.09.001en
dc.identifier.urihttps://hdl.handle.net/10289/3677
dc.language.isoen
dc.publisherElsevier Ltden_NZ
dc.relation.isPartOfPublic Relations Reviewen_NZ
dc.subjectpublic relationsen
dc.subjectactivismen
dc.subjectcarnivalesqueen
dc.subjectgenetic engineeringen
dc.titleCarnivalesque activism as a public relations genre: A case study of the New Zealand group Mothers Against Genetic Engineeringen
dc.typeJournal Articleen
pubs.begin-page35en_NZ
pubs.elements-id34769
pubs.end-page41en_NZ
pubs.issue1en_NZ
pubs.volume36en_NZ
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