Desolidifying culture: Bauman, liquid theory, and race concerns in public relations

Simple item page
dc.contributor.authorXifra, Jordi
dc.contributor.authorMcKie, David
dc.date.accessioned2011-11-30T03:30:07Z
dc.date.available2011-11-30T03:30:07Z
dc.date.issued2011
dc.description.abstractThis article examines approaches to race in public relations and seeks to reframe them through the work of Zygmunt Bauman. After a brief survey of recent race-concerned interventions in the literature, I contend that the mainstream field still tends to avoid anxieties around race in 3 main ways: by considering race from a functionalist business orientation rather than a social equity perspective; by embedding, or freezing, race in relatively static, quantitative, and unemotional conceptualizations of culture and ethnicity; and by acting as if race is no longer an issue in a multicultural, or postrace society. I find these approaches inadequate to the task of comprehending a swift-moving and unsettled present characterized by massive population movements. To improve the field's engagement with the cultural and demographic fluidity of contemporary conditions, especially in relation to race, I open up possibilities for public relations by drawing from Bauman's concept of liquid society and his methodological creativity.en_NZ
dc.identifier.citationXifra, J. & McKie, D. (2011). Desolidifying culture: Bauman, liquid theory, and race concerns in public relations. Journal of Public Relations Research, 23(4), 397-411.en_NZ
dc.identifier.doi10.1080/1062726X.2011.605975en_NZ
dc.identifier.urihttps://hdl.handle.net/10289/5935
dc.language.isoen
dc.publisherRoutledgeen_NZ
dc.relation.isPartOfJournal of Public Relations Researchen_NZ
dc.relation.urihttp://www.tandfonline.com/doi/abs/10.1080/1062726X.2011.605975en_NZ
dc.subjectpublic relationen_NZ
dc.subjectZygmunt Baumanen_NZ
dc.titleDesolidifying culture: Bauman, liquid theory, and race concerns in public relationsen_NZ
dc.typeJournal Articleen_NZ
pubs.begin-page397en_NZ
pubs.elements-id36764
pubs.end-page441en_NZ
pubs.issue4en_NZ
pubs.volume23en_NZ
Files
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Name: license.txt
Size: 1.71 KB
Kind: License
Collections
Management Papers