Taoism, temples and tourists: The case of Mazu pilgrimage tourism

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dc.contributor.authorShuo, Yeh Shih
dc.contributor.authorRyan, Chris
dc.contributor.authorLiu, Ge
dc.date.accessioned2009-07-22T00:38:55Z
dc.date.available2009-07-22T00:38:55Z
dc.date.issued2009
dc.description.abstractThis paper examines the proposal that pilgrimage sites are like other tourism destinations because they are multi-faceted products meeting the needs of both religious believers and more general holiday makers. The data are derived from a sample of 427 pilgrims to the temple of Da-Lin, a site of worship of the goddess, Mazu. Cluster analysis accords closely with self-professed levels of devotion to the goddess. One-quarter of the sample indicated profound levels of belief, and 40 percent expressed low self-assessed levels of devotion. Factor analysis showed that ‘having a holiday’ accounted for most of the discrimination on a scale related to motivation and satisfaction gained.en
dc.identifier.citationShuo, Y. S., Ryan, C. & Liu, G. (2009). Taoism, temples and tourists: The case of Mazu pilgrimage tourism. Tourism Management, 30(4), 581-588.en
dc.identifier.doi10.1016/j.tourman.2008.08.008en
dc.identifier.urihttps://hdl.handle.net/10289/2696
dc.language.isoen
dc.publisherPergamonen_NZ
dc.relation.isPartOfTourism Managementen_NZ
dc.relation.urihttp://www.sciencedirect.com/science/journal/02615177en
dc.subjectpilgrimageen
dc.subjectTaiwanen
dc.subjecttaoismen
dc.subjectMuzu beliefen
dc.titleTaoism, temples and tourists: The case of Mazu pilgrimage tourismen
dc.typeJournal Articleen
pubs.begin-page581en_NZ
pubs.elements-id34109
pubs.end-page588en_NZ
pubs.issue4en_NZ
pubs.volume30en_NZ
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