10 Ways to Boost the Impact of Your Research: A case study in campaign marketing

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dc.contributor.authorHowie, Jessen_NZ
dc.contributor.authorFerrier-Watson, Anneen_NZ
dc.date.accessioned2020-09-27T20:48:12Z
dc.date.available2020-09-27T20:48:12Z
dc.date.issued2020en_NZ
dc.description.abstractThere is work to do in raising both the awareness and credibility of libraries as partners in the research lifecycle. However research reveals that often library marketing activities are not strategic, integrated or well-grounded in market research. This case study explores a campaign entitled “10 Ways to Boost the Impact of Your Research”. What began as a resource was developed into an integrated series of promotional activities culminating in a 10-week email marketing campaign. This article briefly explores the literature, outlines the goals of the campaign, the processes involved in its implementation, and describes how it was evaluated.en_NZ
dc.format.mimetypeapplication/pdf
dc.identifier.citationHowie, J., & Ferrier-Watson, A. (2020). 10 Ways to Boost the Impact of Your Research: A case study in campaign marketing. Marketing Libraries Journal, 4(2), 3–20.en
dc.identifier.issn2475-8116en_NZ
dc.identifier.urihttps://hdl.handle.net/10289/13847
dc.language.isoen
dc.relation.isPartOfMarketing Libraries Journalen_NZ
dc.relation.urihttps://journal.marketinglibraries.org/summer2020/02_MLJv4i2.pdf
dc.relation.urihttps://www.waikato.ac.nz/library/for/researchers/research-impact/boost/impact-10
dc.rightsCopyright: © 2020 Howie & Ferrier-Watson. This is an open access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike License (CC BY-NC-SA), which permits unrestricted non-commercial use, sharing, adapting, distribution, and reproduction in any medium, provided the original author and source are credited
dc.subjectcampaign marketing
dc.subjectresearch impact
dc.subjectoutreach
dc.subjectscholarly communication
dc.subjectvideo
dc.subjectemail campaign
dc.title10 Ways to Boost the Impact of Your Research: A case study in campaign marketingen_NZ
dc.typeJournal Article
pubs.begin-page3
pubs.elements-id257515
pubs.end-page20
pubs.issue2en_NZ
pubs.organisational-group/Waikato
pubs.organisational-group/Waikato/Staff
pubs.owner.emailjessiel@waikato.ac.nz
pubs.owner.nameHowie, Jessica
pubs.publisher-urlhttps://journal.marketinglibraries.org/summer2020/02_MLJv4i2.pdfen_NZ
pubs.user.infoHowie, Jessica (jessiel@waikato.ac.nz)
pubs.volume4en_NZ
uow.verification.statusunverified
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