Book review: Marketing: A critical textbook

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dc.contributor.authorVarey, Richard J.
dc.date.accessioned2014-01-09T03:33:20Z
dc.date.available2014-01-09T03:33:20Z
dc.date.copyright2013-10-01
dc.date.issued2013
dc.description.abstractThis article reviews the book: “Marketing: A critical textbook”, by Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, and Mark Tadajewski.en_NZ
dc.identifier.citationVarey, R. J. (2013). Book review: Marketing: A critical textbook. Journal of Marketing Management, 29(11-12), 1422-1424.en_NZ
dc.identifier.doi10.1080/0267257X.2013.832061en_NZ
dc.identifier.urihttps://hdl.handle.net/10289/8378
dc.language.isoenen_NZ
dc.publisherTaylor & Francisen_NZ
dc.relation.ispartofJournal of Marketing Management
dc.relation.urihttp://www.tandfonline.com/doi/full/10.1080/0267257X.2013.832061#.UwFCLGKSxrMen_NZ
dc.subjectbook reviewen_NZ
dc.titleBook review: Marketing: A critical textbooken_NZ
dc.typeJournal Articleen_NZ
dspace.entity.typePublication

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