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      The political economy of a productivist agriculture: New Zealand dairy discourses

      Jay, Grace Mairi M.
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      05-food policy artcle.pdf
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      DOI
       10.1016/j.foodpol.2006.09.002
      Link
       www.sciencedirect.com
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      Jay, M. (2006). The political economy of a productivist agriculture: New Zealand dairy discourses. Food Policy, 32(2), 266-279
      Permanent Research Commons link: https://hdl.handle.net/10289/1305
      Abstract
      The New Zealand dairy industry faces political and commercial pressure to improve its environmental performance on the one hand while maintaining economic efficiency and commercial competitiveness in a global marketplace on the other. The growing scale and intensity of dairy production have caused significant cumulative environmental impacts. Productivist constructions of environmental improvement by the industry are an example of ecological modernisation by a large international agri-food organisation in the face of global trade competition and domestic political pressures. This paper explores the productivist constructions of environmental management by the New Zealand dairy industry in the context of global economic competition and notes an alternative response inspired by an ethic of sustainability. It suggests that despite global pressures of economic competition it is possible to incorporate non-material values into farm management provided these are recognised and rewarded.
      Date
      2006
      Type
      Journal Article
      Publisher
      Elseview B.V.
      Rights
      This is an author’s version of an article published in the journal: Food Policy, (c) 2008 Elsevier B.V.
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      • Arts and Social Sciences Papers [1423]
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