This paper addresses the issue of conservation of native biodiversity on privately owned farmland in New Zealand. Based on surveys of Waikato dairy farmers as exemplars of intensive agricultural practice, it examines factors that influence the survival of native forest on land with potential for commercial production. Results suggest that a significant proportion of Waikato dairy farmers regard native forest favourably although the proportion of farmers who actively conserve their native forest is small. Factors that assist the persistence of native forest on dairy farms include personal characteristics of the farmer, past accidents of history which have left forest remnants in place, and physical characteristics of the farm such as topography. While the conservation of native biodiversity within this intensively farmed landscape is strongly influenced by political economy pressures that encourage production, non-utilitarian motives such as aesthetic enjoyment and family heritage can serve to counter the production ethic.