Key points of value in B2B intermediated electronic networks
Gibb, J. L. (2004). Key points of value in B2B intermediated electronic networks (Thesis, Doctor of Philosophy (PhD)). The University of Waikato, Hamilton, New Zealand. Retrieved from https://hdl.handle.net/10289/13261
Permanent Research Commons link: https://hdl.handle.net/10289/13261
The Internet is an electronic network with open standards that is associated with the exchange of information at heightened levels of reach, richness, transparency, and speed often directly between buyers and suppliers. The growing prominence of the Internet has led to the blurring of industry boundaries, as well as the emergence of new online intermediaries, and the disappearance of traditional ones. Happening simultaneously has been the development of new modes of business such as the B2B (IE) network. When combining the characteristics of these business models with the increased efficiencies and reduced information processing costs associated with the Internet, it becomes important to identify these new value creating opportunities. Though the advantages of the Internet and associated models have been widely espoused, to date there has been scant empirical investigation into these areas. Furthermore, as networked trade grows in popularity, whether entering into online or offline trade opportunities, an ongoing understanding is required of this mode of business. Hence, this thesis has examined the question "Where are the key sources of value in a B2B (IE) network?" Structuration theory, situated within the mid-range theorising perspective has been used in this thesis as an ontological lens due to its recognition of the duality of structure between man and machine, with the business intermediary and Internet respectively. This lens has served to facilitate an examination of these two brokering bodies in the development of processes, rules, regulations, and relationships that are embedded within this network structure. My analysis and theoretical development attempt to build a bridge between the existing strategy, networks, and B2B (IE) networks literatures through the use of the grounded theory development approach by moving between a skeletal empirical framework and the data from three case studies. The first case study, M-co is a network that operates in the highly volatile New Zealand electricity industry to provide a bid/offer price mechanism. The second case study is Ecomex, a network that is positioned within the more moderately volatile New Zealand timber industry. It offers a range of price mechanisms, of which the negotiated method appears to be the one most favoured by traders. The third case study is EDIS, a network embedded within a more stable environment, offering a service to general product traders using a fixed price method. The key theoretical contribution that this thesis makes is the development of a dynamic model that identifies the network as the primary unit of analysis, with three secondary units of analysis: the informational unit, the relational unit, and the central core unit, each with separate underlying dimensions. Though these secondary units are important as individual entities in their own right, what is more important is the understanding of how these units interact in order to realise the full value creation potential in a B2B (IE) network. This interaction process was found to be led by the business intermediary, positioned in the central core.
The University of Waikato
All items in Research Commons are provided for private study and research purposes and are protected by copyright with all rights reserved unless otherwise indicated.
- Higher Degree Theses