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      Internationalization of the Yarra Valley Wine Industry Cluster

      Sedoglavich, Milan
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      Sedoglavich, M. (2009). Internationalization of the Yarra Valley Wine Industry Cluster (Thesis, Master of Management Studies (MMS)). The University of Waikato, Hamilton, New Zealand. Retrieved from https://hdl.handle.net/10289/2259
      Permanent Research Commons link: https://hdl.handle.net/10289/2259
      Abstract
      This research investigates the ways in which firms in the cluster approach the process

      of internationalization through exploring the influence of business clustering and how

      it benefits firms in entering foreign markets. The purpose was to understand this

      process to enable firms to develop successful international strategies to expand in

      foreign markets. The focus of the study is on the Yarra Valley Wine Industry Cluster,

      the oldest wine growing region in Victoria, Australia. This research examined of

      Australian wineries to join together in order to achieve greater competitiveness in

      collaboration when entering foreign markets due to ever increasing global

      competition.

      This paper was an exploratory study that used qualitative information gathered from

      the case study firms to provide practical framework for the execution of the research

      using a multiple-case study design.

      The findings show the following: first, some of the wineries gain their perceptions of

      the foreign markets from their relationships with, as well as, by the input and

      suggestions of the distributors, agents, and partners in a particular market, while

      others seem to distance themselves from their international environments and only

      focus on serving domestic/local markets exclusively. Second, personal networks play

      an important role when it comes to the internationalization process of the wineries

      because they provide access to market knowledge. Third, cooperation among cluster

      firms plays a very limited role in assisting wineries in foreign market expansion; it

      has only been of benefit when it came to dealing with local issues. The cluster has

      played only a minor role, if any, when it comes to the internationalization of the

      cluster firms. Clustering has been identified as a place where wineries exchange

      knowledge, and techniques, in regards to wine production, or come together in a joint

      effort to sort out local issues. However, the cluster does not provide assistance to

      individual wineries entering international marketplaces.

      In conclusion there was a distinctive lack of active support and organization from the

      cluster with regard to the international expansion due to the lack of leadership and

      joint direction among cluster members. This is where local government could take

      more proactive role to facilitate better usage of geographical clusters.

      The findings could improve the company decision-making process. Understanding

      the advantages and disadvantages of clustering as a means for the future international

      expansion can be useful in helping to develop international strategies for firms. This

      would be of great significance to business practitioners because this may have a

      crucial impact on the competitive advantage of firms in foreign markets. In addition

      to having significant implications for practice, the investigation has implications for

      international business research because it provides a better understanding of the role

      of a cluster in the internationalization.
      Date
      2009
      Type
      Thesis
      Degree Name
      Master of Management Studies (MMS)
      Publisher
      The University of Waikato
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