This thesis seeks to gain insight into environmental management implemented by micro and small tourism enterprises and explore levels of awareness and interest among owner-managers of micro and small tourism enterprises toward schemes aiming for the environmental improvement of business. The research uncovers findings that elevate possibilities for reducing misinterpretation of terminology relative to sustainable tourism business. This research seeks to understand why the suggested lack of sustainable tourism implementation remains evident in tourism. Discussion from findings intends to draw attention to central themes relative to achieving research objectives and seeks to yield important information in the pursuit of sustainable tourism business. A qualitative, semi-structured interview approach was used to gain in-depth and detailed perspectives from owner-managers of micro and small tourism enterprises. Owner-managers interviewed were purposively chosen using non-probability sampling. Selection was based on providing a variety of tourism businesses and physical business locations across the case study region. Overall, findings suggest that owner-managers are implementing low levels of environmental management and have limited knowledge of what implementation of environmental management specifically involves, such as, how long it takes and how much it costs. The underlying values of owner-managers demonstrate potential opportunities for further implementation of sustainable business practice. In addition, owner-managers seemed to place importance in conducting business responsibly and having minimal impact on the environment so that quality of life remains for future generations. Essentially, research findings aid in the understanding of why the suggested lack of sustainable tourism implementation remains evident in tourism and pose future avenues for research in the pursuit of sustainable tourism business.