Modes of reception: A consolidated analytical framework
Citation
Export citationMichelle, C. (2007). Modes of reception: A consolidated analytical framework. The Communication Review, 10(3), 181-222.
Permanent Research Commons link: https://hdl.handle.net/10289/436
Abstract
Drawing on a synthesis of existing models of reception and findings from audience research, this article outlines a conceptual framework for the (meta)analysis of existing and new reception data which delineates four primary modes of viewer interpretation and response: transparent, referential, mediated, and discursive. I argue that the adoption of this consolidated analytical framework may facilitate a more systematic investigation into how viewers' interpretations are shaped by social group memberships, cultural competencies, and discursive affiliations.
Date
2007-07-01Type
Publisher
Routledge
Rights
This is an author's accepted version of an article published in the journal: The Communication Review. Copyright (c) Taylor & Francis Group, LLC.