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      Imperializing spin cycles: A postcolonial look at public relations, greenwashing, and the separation of publics

      Munshi, Debashish; Kurian, Priya A.
      DOI
       10.1016/j.pubrev.2005.08.010
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      Munshi, D. & Kurian, P.A. (2005). Imperializing spin cycles: A postcolonial look at public relations, greenwashing, and the separation of publics. Public Relations Review, 31(4), 513-520.
      Permanent Research Commons link: https://hdl.handle.net/10289/4589
      Abstract
      This article draws on postcolonial theory to critique ongoing neocolonial aspects of public relations theory and practice and especially the field's recent appropriation of terms such as “corporate social responsibility” and “sustainable development.” It positions such appropriation as a continuation of the old colonial strategy of reputation management among elite publics at the expense of marginalized publics. The article makes the case that public relations can only begin to be ethical and socially responsible if it acknowledges the diversity of publics, breaks down the hierarchy of publics, and takes into account the resistance of peripheral publics.
      Date
      2005
      Type
      Journal Article
      Publisher
      Elsevier
      Collections
      • Arts and Social Sciences Papers [1061]
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