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dc.contributor.authorZanker, Ruth
dc.contributor.authorLealand, Geoff
dc.date.accessioned2010-11-10T23:15:21Z
dc.date.available2010-11-10T23:15:21Z
dc.date.issued2010
dc.identifier.citationZanker, R. & Lealand, G. (2010). In search of the audience. In L.Goode & N. Zuberi (Eds.), Media Studies in Aotearoa New Zealand 2 (23-33). New Zealand: Pearson.en_NZ
dc.identifier.isbn9781442516311
dc.identifier.urihttps://hdl.handle.net/10289/4788
dc.description.abstractWe all are members of media audiences. On many occasions, we are self-consciously so – such as when we sit in darkness in a cinema, transfixed by a larger-than-life screen, sharing the experience with a group of relative strangers. More frequently, we are part of an audience through habit or circumstance. Much of our media use is habitual. We are often barely aware of it. We scan the morning newspaper, half-listen to the car radio or iPod on the journey to work or university, glance at billboards, check online daily news updates, glance at the evening news bulletin – all this happens amidst the clutter of domestic life and regular patterns of work and leisure.en_NZ
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.publisherPearsonen_NZ
dc.relation.urihttp://www.pearsoned.co.nz/en_NZ
dc.rightsThis chapter has been published in the book: Media Studies in Aotearoa New Zealand 2. © 2010 Pearson. Used with permission.en_NZ
dc.subjectmediaen_NZ
dc.subjectaudienceen_NZ
dc.titleIn search of the audienceen_NZ
dc.typeChapter in Booken_NZ
dc.relation.isPartOfMedia Studies in Aotearoa New Zealand 2en_NZ
pubs.begin-page23en_NZ
pubs.elements-id9257
pubs.end-page33en_NZ


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