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      Modernity in the Margins: A study of the introduction of typographic modernity in New Zealand, 1920-1940

      Faber, Mary
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      Faber, M. (2011). Modernity in the Margins: A study of the introduction of typographic modernity in New Zealand, 1920-1940 (Thesis, Master of Computer Graphic Design (MCGD)). University of Waikato, Hamilton, New Zealand. Retrieved from https://hdl.handle.net/10289/5304
      Permanent Research Commons link: https://hdl.handle.net/10289/5304
      Abstract
      Publications on New Zealand’s typographical history are few, particularly for the period of typographic Modernism. This study extends the knowledge of New Zealand’s typographic history through investigating typeface utilisation from 1920 to 1940, contextualising this use against developments from what are considered the metropolitan centres of the development of typographic Modernism. It examines the arrival and form of Modernism and modernity into twentieth century New Zealand through the medium of typography, and considers what the outcome reveals about conditions of New Zealand’s theoretical marginality, and the transfer of cultural forms. Focussing on type selection and use within the popular medium of New Zealand newspapers, this study aims to establish greater understanding of a critical period in type design. This research serves an important role in defining a New Zealand typographic identity, through revealing the way typography was utilised as a vehicle to introduce modernity into New Zealand, establishing greater understanding of our type selection and use. Essentially, this study proposes an alternate way of examining the introduction of modernity in New Zealand, and through this knowledge supporting and inspiring New Zealand type design today.
      Date
      2011
      Type
      Thesis
      Degree Name
      Master of Computer Graphic Design (MCGD)
      Supervisors
      Cantlon, Polly
      Publisher
      University of Waikato
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      All items in Research Commons are provided for private study and research purposes and are protected by copyright with all rights reserved unless otherwise indicated.
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