This paper offers an expressivist account of logical form, arguing that in order to fully understand it one must examine what valid arguments make us do (or: what Achilles does and the Tortoise doesn’t, in Carroll’s famed fable). It introduces Charles Peirce’s distinction between symbols, indices and icons as three different kinds of signification whereby the sign picks out its object by learned convention, by unmediated indication, and by resemblance respectively. It is then argued that logical form is represented by the third, iconic, kind of sign. It is noted that icons uniquely enjoy partial identity between sign and object, and argued that this holds the key to Carroll’s puzzle. Finally, from this examination of sign-types metaphysical morals are drawn: that the traditional foes metaphysical realism and conventionalism constitute a false dichotomy, and that reality contains intriguingly inference-binding structures.