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      Re-designing the national imaginary: The development of Matariki as a contemporary festival

      Hardy, Ann
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      Hardy, A. (2012). Re-designing the national imaginary: The development of Matariki as a contemporary festival. Australian Journal of Communication, 39(1), 101-117.
      Permanent Research Commons link: https://hdl.handle.net/10289/7230
      Abstract
      This article considers the factors shaping the contemporary redevelopment in Aotearoa/ New Zealand of the indigenous commemoration of the rising of the constellation Matariki as a marker of seasonal change. Through interviews with producers of media materials celebrating Matariki, it examines the ideological, cultural, and economic factors determining the encoding of the materials, investigating in particular the ways in which Matariki can resource a marketplace for spiritual commodities.
      Date
      2012
      Type
      Journal Article
      Publisher
      The School of English, Media Studies, & Art History, The University of Queensland
      Rights
      This article is published in the Australian Journal of Communication. © 2012 The School of English, Media Studies, & Art History, The University of Queensland.
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      • Arts and Social Sciences Papers [1423]
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