This paper provides an analysis which examines the differences in the industrial and occupational structure of New Zealand regions. Using data compiled by Statistics New Zealand from Goods and Services Tax (GST) registrations supplied by the Inland Revenue Department, it also looks at business size trends. The analysis in this paper points to a distinct change in the characteristics of the New Zealand labour force, a shift to a “More Highly Skilled Tertiary” sector. This paper shows that these changes did not occur uniformly across New Zealand regions. Instead, skills typical of the “new economy” or the “knowledge society” are concentrated in Auckland and Wellington, and to a lesser degree Canterbury. This trend has seen regional patterns of work diverge more and more.