Method or Madness? Textual analysis in media studies

Havemann, Leo

Method or Madness? Textual analysis in media studies

dc.contributor.author	Havemann, Leo
dc.coverage.spatial	Conference held at Hamilton	en_NZ
dc.date.accessioned	2013-11-17T22:45:09Z
dc.date.available	2013-11-17T22:45:09Z
dc.date.issued	1999
dc.description.abstract	Scholarly analyses of media have tended to view the media text (e.g. film / programme / article) as the logical site of enquiry. However, this focus on the text has often resulted in a privileging of the text as the locus of meaning. The validity of textual analysis as a research method has increasingly been called into question due to the influence of poststructuralist theories and the critique of textually-based research emerging from the ‘new audience studies’. In this paper I examine the debates surrounding texts, audiences and meanings from a poststructuralist perspective. I argue that the rethinking of subjectivity achieved by discourse theory provides the key to a new conception of textual analysis, which remains a vital and rewarding approach to the study of media and culture.	en_NZ
dc.format.mimetype	application/pdf
dc.identifier.citation	Havemann, L. (1999). Method or Madness? Textual analysis in media studies. Paper presented at the conference of the Australian & New Zealand Communication Association (ANZCA), University of Waikato, Hamilton, New Zealand 7-9 July 1998.	en_NZ
dc.identifier.uri	https://hdl.handle.net/10289/8180
dc.language.iso	en	en_NZ
dc.source	AANZCA Shifting disciplines: Communication, Discourses and Identities	en_NZ
dc.title	Method or Madness? Textual analysis in media studies	en_NZ
dc.type	Conference Contribution	en_NZ
pubs.elements-id	24818
pubs.finish-date	1998-07-09	en_NZ
pubs.start-date	1998-07-07	en_NZ